ICAR-Directorate of Poultry Research, Hyderabad organized a one-day National Seminar in collaboration with Indian Poultry Science Association - Telangana and Andhra Pradesh Chapter on the topic “Revisiting poultry production and marketing systems for addressing the fast changing consumer preferences” on 6th May 2022. Dr. G. Ranjith Reddy, Member of Parliament (Lok Sabha), Chevella, Telangana has graced the Seminar as the Chief Guest.
Dr. R.N. Chatterjee, Director, ICAR-DPR welcomed the dignitaries and the participants to the Seminar. He said that it is very delightful to organize the Seminar in the offline mode after a very long gap. He highlighted the role of Poultry industry and its contribution to the national economy. Dr. S.V. Rama Rao, Principal Scientist elaborated on the theme of the National Seminar and its high relevance during this pandemic era. Dr. V. Ravinder Reddy, Vice Chancellor, P.V. Narsimha Rao Telangana Veterinary University, Hyderabad, the Guest of Honour for the Seminar, emphasised the need to support the poultry farmers by providing the feed ingredients in time at a reasonable cost. He also opined that proper biosecurity and health measures should be taken to control the emerging and remerging poultry diseases.
The Chief Guest of the programme, Dr. G. Ranjith Reddy appreciated the efforts of the Directorate in organizing the Seminar at this crucial time when feed prices are skyrocketing and creating havoc for the poultry industry in the country. He said that the deliberations should focus on highlighting the health benefits of egg and chicken meat, and also convince the consumers about the myths circulating in the social media about chicken and eggs. He advocated that the industry should stay strong in marketing, publicizing and advertising their products. He also encouraged the young Veterinary graduates to venture into the poultry sector as there are lot of opportunities. The dignitaries released a book on “Poultry Feed: Region specific” authored by Dr. S.V. Rama Rao, Dr. A. Kannan and Dr. M.V.L.N. Raju of the Directorate. They also released the Vermicompost “Vermipoul” developed by Dr. R.K. Mahapatra from poultry litter under the programme “Wealth from waste”. Dr. M.V.L.N. Raju, Principal Scientist proposed vote of thanks for the inaugural program.
Subsequently, invited lectures were delivered by eminent speakers in the field of poultry. In the forenoon, Shri K.G. Anand, General Manager, Venkateswara Hatcheries, Hyderabad spoke on the current status of poultry industry, challenges and opportunities. Dr. P.S. Mahesh, JC (Poultry), Govt. of India and Director, CPDO & TI, Bengaluru delivered a talk on human protein mission through poultry. Dr. A.S. Ranade, Assoc. Dean, Mumbai Veterinary College and President, Indian Poultry Science
Association (IPSA) talked about the issues concerning poultry welfare and the current challenges. In the afternoon, Dr. U.C. Patel, Proprietor, PCS, Ahmadabad spoke on the importance of precision feeding for reducing feed cost.
Shri Suresh Rayudu Ch., CEO, Srinivasa Poultry Farms, Hyderabad and Chairman, International Egg Commission has highlighted the relevance of branding and appropriate strategies for effective marketing of eggs and meat in the country.
Dr. M.M. Chawak, General Manager, PDRC, Pune dealt the topic on current scenario of poultry diseases in the country and the ways for their prevention and control. Dr. Mujeeb Ather, Deputy Director (Retd.), VBRI, Hyderabad gave a talk on the notifiable diseases and the way forward to minimize their incidence in the country. In the last talk, Shri Tommy Lim, Product Manager, Big Dutchman shared his experiences on EC housing in the Indian context.
This was followed by the Plenary Session, which was chaired by Dr. R.N. Chatterjee, Director, ICAR-DPR and Co-chaired by Dr. T. Kotaiah, MD, IndBro Research & Breeding Farms Pvt. Ltd., Hyderabad; Dr. V. R. Reddy, Retired Professor, Hyderabad, and Dr. A.S. Ranade, Associate Dean, Mumbai Veterinary College. The Seminar was attended by Scientists from DPR, Officials, staff and students from the Telangana Veterinary University, Poultry entrepreneurs and industry representatives from AP and Telangana (TS), officials from the AH Department and members of IPSA-TS and AP chapter. At the end of the Seminar, Dr. U. Rajkumar, Principal Scientist and Organizing Secretary proposed the vote of thanks.
